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March 14th, 2019

Fire and Brimstone

Hit the Stetson hat bar at Maufrais' SXSW pop-up.


Maufrais (Open daily 11 a.m. - 7 p.m. during SXSW)
1512 S. Congress Ave.

You've watched the trailer for the Elizabeth Holmes HBO documentary so many times you can recite it line by line.

We all love a sneak peek, so get a stylish first look—and watch the experts light hats on fire—at Maufrais. Before the local concept debuts their full service hat shop, they've teamed up with Texas Monthly on a SXSW pop-up—the retail lounge also features Lucchese, Santa Fe Vintage and Esby Apparel. Belly up to the bar and get fittted for a classic Stetson. They'll steam and shape your hat to the shape of your head—sometimes they'll light the beaver felt on fire to set the fibers then you can add a band or feather. The permanent store, which opens this summer, will feature a coffee window with Little Brother Coffee (aka Better Half), a custom hat bar and housewares, antiques and furniture.

You've totally found your voice.

Photo: @ruben3saucedo

Maufrais hosts a music showcase TODAY, Fri, March 15, from 12 - 5 p.m. with Jesse Woods, Molly Burch, RF Shannon, Migration of Wolves and Jess Williamson. 

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